Management and Behavior

Question: Case study about the Management and Behavior. Answer: Identify the main issues that Jack needs to consider and provide evidence from the case study to support your answer In the case study, it has been found that Glasshouse Avocados is a fruit company that is operating from last seven years. Jacks father Errol started the business. He quickly made progress and started to grow avocado crops within five years. He was also at the time producing passion fruit and custard apple. His determination was to improve the productivity continuously of his firm. It was going nicely (Preiser 2013). Jack was taking care of the business after the demise of his father. Then he groomed his daughter in the business too. Avocados were doing business well with other fruits like Passion fruits and Custard apple. One occasion Jack sensed something was going wrong. It was an environmental changes coming up. Downward since 1985 (3000 tones) there had been many factors in play (Rippen et al. 2013). The supermarket business in Queensland had become increasingly consolidated, new boutique operators had set up on the Sunshine Coast targeting the local organic market with high qual ity product and receiving a premium price; and then there were the cheap overseas imports. This competitive environment was exacerbated by growers from further north in the state working with food processers to put avocado in a tube. These forces were driving oversupply of product and lower prices at the farm gate for the local producers like Glasshouse Avocados (Langford et al. 2014). 2014/15 1850 2013/14 1700 2012/13 2000 2011/12 2300 It can be seen that there was a sudden change in the production. The downfall started from the year 2012. Aside from these competitive forces, the challenge as Jack saw things was the increasing cost of maintaining irrigation equipment and managing root rot in the plants around the orchard (Lereboullet Beltrando and Bardsley 2013). The summer months seemed to be getting hotter and longer, and this was affecting the size and quality of the avocados. Jack was concerned at the trend of yields and had seen some of his farming neighbors scaling back production due to rotation and harvesting problems. Jack could see they were not focused on key success factors of nutrition management for the trees, correct irrigation techniques and ensuring the avocado pickers were well trained in contemporary harvesting techniques. The business was fortunate in some ways there were alternatives that could be made due to access to capital resources and skilled personnel (Langford et al. 2014). Explain how Jack would benefit from applying the rational decision-making process to address the issues identified in question one Decision-making is a skill. The leaders should be good if they use proactive decision-making skills. A leader has to belief in his intuitions before taking a decision. The subordinates usually depends on the leader of they face any difficulties. They look to their leaders for the solution (Rekhy and McConchie 2014). Rational decision-making skills help to find solutions by justifying the situation by proper analysis. Jack did not want to think about this but wondered to himself if it had merit. Elias suggested it might be time to look at alternative revenue streams to keep the family business viable for decades to come (Dominiak and Ekman 2013). Elias had handed his Father an insert from the local paper it was an information evening hosted by The Sunshine Coast City Council and sponsored by a local Real Estate Agent. They were looking for landholders to attend a seminar to hear industry information concerning local land development opportunities. The basis for this was the establish ment of a new high school and town centre close to Glasshouse Avocados. Elias thought that a portion of the farm could be developed for townhouse living. It was evident that the local council would be looking to adjust local zoning laws to make this feasible. Elias said that he could be a potential project manager of the residential development and this would future proof the business in the face of threats to the crop production. Jack glanced down at the local paper spotting the phone number to register for the seminar. His hand rested on his phone and he contemplated whether he should make the call (Haider 2013). Describe the different resources that are available to Jack and Provide evidence from the case study to support your answer Jack had different resources to choose from. He believed in his own skills and thrived on his brothers knowledge to find solution at the time of difficulty (Langford et al. 2014). Jacquis brother Elias had majored in Marketing and Creative Industries, moving to Sydney and working for Unilever Australasia for the past three years. Elias had worked on the Flora brand and witnessed first-hand the benefits of focused capability in food processing, packaging and marketing. Elias had returned to the Glasshouse Avocados now and this was making for an interesting dynamic in the family business. Elias had taken on the role of Business Development Manager, and had communicated to his sister and his dad, his thoughts concerning the future. Elias felt that it required deeper consideration (Aziz et al. 2016). Elias had put forward some ideas concerning developing or expanding into specialty niche markets such as Macadamias or Kiwi Fruit in order to further increase capacity and yield across the g rowing seasons. Elias agreed with his Father - the competition from cheap imports was driving down prices and influencing profits of Avocados. Elias argued that they were relying too much on this revenue stream and failing to act now would lead to catastrophic outcomes in the future (Cloney et al. 2014). Identify, Explain and apply one of the organizational strategy frameworks that Jack might find helpful as he considers the future of Glasshouse Avocadoes. Jacks father laid a solid foundation up on which he could build a big venture. Errol worked hard developing local networks to distribute his produce on the Sunshine Coast and within a few years had grown to the point where he harnessed local connections to transport excess stock to the Rocklea markets in Brisbane. Jack knew his Father was ahead of his time. Jack admired the way Errol developed relationships with other growers in order to share transport costs and overheads, achieving economies of scale to reach bigger markets. At the same time, Errol was fine-tuning his techniques for planting, irrigation, pruning, yield management and pest control (Dominiak and Ekman 2013). Errol knew that these factors had to be continually improved in order to leave behind a sustainable business for his children. Jack continued the legacy of his father. Jack was aware that Errol was ahead of his time. He had a sharp business brain. He was building trust and channeling his staffs according to the m arket needs. Jack had rightly mentored his daughter to secure her in the line of business. He believed in the extension of the learned skills and techniques (Rekhy and McConchie 2014). At the time Elias struggled to make the business run Jack could have enter the scene. He depended on Elias but Elias could not secure the company from the danger zone. Elias said they should offer the Sunshine Coast City council about their land. That might help him to become the new general manager of the project. He said it would help them to counter future threat coming from the crop fields. Jack could have used the 7S model for organizational development (Cloney et al. 2014). Hard Elements Soft Elements Strategy Structure Systems Shared Values Skills Style Staff Hard and soft values are there to be categorized. The hard processes are the formal processes and the soft processes are more difficult to describe. They are less tangible and more influenced by the culture. These two types of elements can lead the organization to success (Rekhy and McConchie 2014). Strategy Networking strategy and customer relationship strategy Structure Family business structure based on hierarchy Systems Decision were taken by the general manager and the directors of the company Shared Values high quality produce was critical for success in achieving the vision Style Rational decision-making style Staffs Sufficient staffs Skills The organization had skills like intelligence and making marketing channels by relationship build up (Ross and Boje 2015). References Aziz, S.A., Olival, K.J., Bumrungsri, S., Richards, G.C. and Racey, P.A., 2016. The conflict between pteropodid bats and fruit growers: species, legislation and mitigation. InBats in the Anthropocene: Conservation of Bats in a Changing World(pp. 377-426). 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