Tim Realty, Llc Marketing Plan Essay - 984 Words

Lawson Realty, LLC Marketing Plan MARKET SUMMARY Product Definition Offering information to potential sellers and assisting in navigating future homeowners in a complicated field. Delivering the highest level of personalized customer service and helping to bring peace of mind for homeowners and the professionals who serve them. COMPETITIVE LANDSCAPE Larger Real Estate Businesses †¢ Strengths- Better flexibility with handling customers. More branch offices and more agents. Gains a better head-start in expanding their market growth. †¢ Weaknesses-Quantity over quality. Lack of familiarity with customers. Customers are not seen as individuals which then lowers trust between agent and customer. PRODUCT COMPARISON AND POSITIONING Positioning of Service Lawson Realty, LLC provides advice for first-time buyers about the home market as well as give information sessions face-to-face with customers. Customers can reach agents via phone, email, or walk-ins. Customers are shown homes, as well as given additional time to answer questions and consult on options. When clients wish to make an offer, Lawson Realty, LLC takes care of all paperwork and represents the buyer through the negotiation process. When clients close, Lawson Realty, LLC sees that their interests are represented and that all paperwork is processed swiftly. Consumer Promise Lawson Realty, LLC’s costumers receive top quality service from the most trustworthy workers who are always there to assist in any issue.