Toronto Blue Jays :: GCSE Business Marketing Coursework

Toronto spirited Jayss case study The Toronto glowering Jays baseball team was founded in the mid-seventies and experienced support from the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back origination series, yet in 1994, the team faced setbacks. The team had a losing streak, in that location was a major league baseball strike, and no World Series was played. At the same time, gambling came to Toronto, and the team had to compete for the fans time. Also, players salaries skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue Jays localise ticket prices to improve financial performance and increase fan attending?Situation Analysis The opening pitch of the 1999 marks the st device of the Toronto Blue Jays twenty third seasons in the Ameri throne League. In 1998, the Jays brought in their startle winning season since 1993. The Jays plays in the worlds most advanced retractable-roof stadium. It is luxu riously called the set up Dome. With a winning record like this and a state of the art stadium, the Jays feel their tickets are a great value because of the satisfaction fans pot expect to receive from the ball game.Recommendation wrong is that which is given up in an exchange to acquire a good or service. Price is typically the money exchanged for the good or service. Blue Jays determine structure is based on the perceived value of the game, the entertainment, the love of baseball, and the action, non just the money. Inelastic necessary means that an increase or descend in price will not significantly affect demand for the product. In spite of the rising prices for the Blue Jays tickets, fans were expected to turn out(p) in large numbers. This inelastic demand for the tickets can be attributed in large part of the fact that their teams plays so well in 1998, and some other factor is that the Blue Jays fan could never stay away from their team. some other inelastic demand for the Blue Jays tickets is that there is no other topically substitute team. Blue Jays pricing strategies are not just a financial necessity, they are also a promotional tool apply to increase fan attendance. How? At all Saturday home game and nonholiday games, cured citizens and young people up to fourteen years old can purchase tickets except for the most expensive ones.